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Keyword Guidelines

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These are Keyword Guidelines for content distribution agreements

Print / Graphic

Required treatment: (AOL Logo appears) AOL Keyword: Golf or AOL Keyword: Golf
AOL must be used (America Online is not spelled out)
Capitalization - AOL must appear in caps only. Note: K of Keyword must always be capitalized
Font, Font style and Size must all be consistent
Listing size must be of equal prominence to that of any/all other URLs featured
Equal prominence applies to size, voice-over support and length of listings
Listings must be no less than Â¼ inch in height

Television / Radio

"AOL Keyword" must be announced fully. Example voiceover would read:
"For more information, please visit AOL Keyword: Golf"
Television listing must represent at least 28 scan lines
Radio mention must be at least :03 in length
AOL must approve all uses prior to usage

Logo Usage Guidelines

Not Allowed:

No color gradients
No "filled" icons (must be solid)
No different colors for logo and the copy (must be all the same color)
No words/copy on top of the logo or logo
No script writing of "AOL" used alone without logo
No adaptations of the icon or logo (i.e., don't turn it into a mountain or Xmas tree)
No AOL in all lower case letters (use only all caps)
No turning logo or "AOL Keyword" on its side, upside down, etc.
No changing the proportion of the logo
No "deforming" the logo (stretching it out or making it "skinny")
No giving the logo structural dimension or "blurring" the logo

Registration Marks

Must have small registration marks (Â®) at the right-hand tip of the logo

Approved Colours